Sometimes you need a "Big Idea" that special something, something you
can't always put your finger on - it's just not there, that personality, the
spark, the "I get it" factor, the thing at the heart of a business that it's
products or services naturally develop from. The best Big Ideas are
often the simplist - simplicity gives them strength and longevity.
Big idea 1
"Because holidays breakdown too"
AA travel insurance
Big idea 2
"We all love beaches"
Beaches Resorts by Sandals
