Travel specialist Danny Crowe joins marketing communications agency Elmscott

Travel marketing specialist Danny Crowe has joined communications agency Elmscott as Planning Director. Danny was previously Managing Director of Friday Travel, working with leading travel brands including Complete Cruise Solution, Tapestry, Advantage and Royal Caribbean.

Danny has an extensive travel marketing portfolio behind him, including several leading marketing agency roles as well as client side at Thomas Cook where he was Head of Retail Marketing.

Bringing over 20 years of strategic marketing experience in the travel industry with him, Danny comments: “Great creative work and successful marketing campaigns can only come from understanding the clients’ audiences, distribution channels and competitors, leading to genuine insight and big ideas. I believe that Elmscott can offer clients high-level thinking coupled with a fantastic creative product and first class service.”

Founded by Managing Director David Coates as an advertising agency 12 years ago, Elmscott became an established name within the travel industry, where its roots are still firmly established. Today it has evolved to meet the diverse needs of its clients and now provides a full range of marketing communications services for a variety of sectors including travel, property and recruitment. From creative multimedia advertising campaigns and rebranding exercises to sales presentations and exhibition stand design, it combines the talents of a dynamic team of highly experienced professionals.

David commented “We have seen a growing interest from travel brands seeking a genuinely integrated approach to their on and off-line marketing, and with the addition of Danny we are well placed to help clients at a strategic and implementation level”.

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Elmscott communicates its full service offering through new website launch

Full service marketing communications agency Elmscott, a well known name within the travel industry, has launched a refreshed website (www.elmscott.co.uk) designed to better communicate its diverse range of services.

Established 12 years ago by Managing Director David Coates as an advertising agency specialising in the travel market, Elmscott has evolved in recent years to meet the needs of clients through strategic evaluation, creative design and marketing services, combining the talents of a dynamic team of highly experienced professionals. 

David comments: “Our refreshed website better communicates what we’re about, the services we offer and the value we bring to our clients, reflecting our forward-thinking, highly creative approach to marketing communications and demonstrating our ‘big enough to do the job, small enough to care’ philosophy.” 

Elmscott’s reputation for delivering commercial results through strategically developed, creative solutions has earned it clients in a variety of other sectors, including property, education and security, working on all levels, from one-on-one internal presentations to international multimedia campaigns interacting with the masses.

With 65% of clients retained over the last four years, Elmscott has a unique way of working as an extension of its clients’ own organisation, adopting the role of ‘out-of-house marketing department’ building a close partnership which is key to their mutual, symbiotic success. 

Recent campaigns have included the development and implementation of a marketing communications strategy for leading business-to-business travel management company Giles Travel, and the creation of Oceânico Group’s ‘Desire to Aspire’ campaign for OPRC including a multimedia advertising campaign, international filming production and a companywide brand training programme. Elmscott’s travel industry clients have included The Romanian Tourist Office, Fred Olsen Cruises, and The Co-op Travel Group.

Marketing communications agency Elmscott, whose clients include Regus Offices, Newmark, The Oceanico Group, and Lambeth College, has appointed 3:nine Communications to raise the agency's profile after a three-way pitch.

Elmscott was established in 1997 as an advertising agency and initially specialised in the travel, property and recruitment industries, building up a roster of clients including The Romanian Tourist Office, Fred Olsen Cruises, and The Co-op Travel Group.

Since then the company has broadened its services to include marketing consultancy, creative design and brand strategy and has developed expertise in the education, facilities management and public sectors offering complete marketing communications solutions.

3:nine Communications Managing Partner Colin Hallmark, said, “Elmscott has built a solid reputation in its core sectors, but is less well known elsewhere. The agency is doing some great work for clients and has a fascinating story to tell. Our goal is to position Elmscott in front of marketing directors and decision makers and support its new business drive.”

Managing Director of Elmscott, David Coates, commented, “Our work in the travel sector culminated with the recent global campaign for Oceanico Prestige Residents Club, which included brand development, product launch, an international filming production and TV spots in the UK. 

“But we now recognise that we need to raise our profile and tell the world about all the other great work we do in other sectors as well as the broader integrated marketing communications services we offer.”

3:nine Communications was shortlisted from ten agencies, including large marketing services groups and smaller independents, invited to submit proposals. Elmscott then selected 3:nine from the three agencies invited to pitch.

David Coates added, “We were impressed by the work that 3:nine has done for other clients in the field. They clearly understand the marketing services sector, and have experienced people who can deliver.”

New home, same Elmscott

Since 1552 Bluecoats has been home to many, and as of Monday 13^th July 2009 is now ours. Our surroundings have changed, but our mission remains the same; to deliver intelligent end to end commercial communications solutions, from strategic evaluation of your business and products to the execution of your marketing message and beyond.

Our new address details are;
Elmscott
7 Bluecoats Avenue
Hertford
Hertfordshire
SG14 1PB

T: 01992 517 517
F: 01992 535 047
www.elmscott.co.uk

The History of Bluecoats Avenue

For some 400 years Hertford was the home of Christ's Hospital and the Bluecoat girls and boys that inhabited it. The name is misleading however, as the institution was not only a hospital but a school, established under the same Royal Charter a St.Thomas's Hospital. Nor was it, as widely believed, a private school, but a charitable institution

The Girls Grammar School was opened in 1783 to the left of the main gates, with the new headmistress’s house to the right.

Between 1902 and 1906 the boys were moved to new premises in Horsham, Sussex, and the 17th century cottages that housed them were demolished to make way for eight new blocks and a chapel that were opened in 1906 by The Prince and Princess of Wales.

Further expansion took place in 1928 with the opening of further buildings. However, in 1985 the girls joined the boys in Horsham and the school was sold off. Some buildings were demolished and flats built, whilst the remaining buildings became offices and sheltered housing.

Enquiries

For press and web enquirires please contact Adam Ginty – This e-mail address is being protected from spambots. You need JavaScript enabled to view it – 01992 517504 – 7 Bluecoats Avenue, Hertford, Hertfordshire. SG14 1PB.